DC Media can display contents from a Microsoft SQL Database.
First, download and install the latest 32bit ODBC native driver for MSSQL.
Currently, you can download from here
Next, setup a DSN within Microsoft Windows, this will need to be done on the player that will be displaying the content as well as your content development environment.
If you are on running a 32bit version of Windows 7+ then you can access the ODBC administration tool here
Control Panel -> Administrative Tools -> Data Sources
If you are running on a 64 bit version of Windows 7+ then you can access the ODBC administration tool here
Select System DSN, then click Add...
Select the driver installed in step 1, then click finish
Enter a name for the DSN, this name will be used later so note it.
Enter the server address, either the IP or named pipe, then click next
Enter the relevant authentication details, click next
Set to change the default database to- and select your database, if any details were incorrect in previous steps this will not be possible to set and you will get an error message. Choose next.
Open Digital Sign Creator, and create a table
Double click the created table and click "table definition" on the Table tab.
i) select sql database
ii) enter a connection string in this format, replace testDSN with the name you gave the DSN you created in step 5
iii) enter your sql query
iv) add your columns
Your data should be displayed.